Smiling Agency
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Casting & UGC · Belgium

The right talent.
At the right
time.

For over 30 years, Smiling Agency has been connecting brands, agencies and production companies with actors, models, extras and UGC creators.

Create a profileSend a brief
TV commercial castingTikTok UGC24h shortlistFiction & seriesExtrasUGC creatorsPhoto & printActing Lab coachingMobile appTV commercial castingTikTok UGC24h shortlistFiction & seriesExtrasUGC creatorsPhoto & printActing Lab coachingMobile app
Platform

Everything happens online. For everyone.

Whether you are a client or a talent, the Smiling app brings castings, UGC briefs, notifications and real-time follow-up together in one place.

Push notificationsCastings and briefs in real time.
Smart ShortlistA first targeted selection within 2 hours.
Living profilesAlways up to date.
Fast bookingConfirmation in a few clicks.
Smiling talent dashboard
Our approach

Human. Responsive. Professional.

Casting

Genuine casting direction.

We run in-person castings, photo-based selections or selftapes depending on what each production needs. Thanks to our large active roster of actors, models and extras, we quickly put forward targeted, available profiles.

TV adsDigital campaignOOH/DOOH campaignPrint
+Active talent in the last 30 days
UGC Studio

Creators who are
properly supported.

Our talent managers support creators and clients at every step: profile selection, briefing, production follow-up and content approval. A human, responsive approach to produce high-performing videos fast.

Social media campaignReelsUGC AdsTutorials
Profiles

Profiles ready to be cast.

Talent

Create your profile, receive castings for advertising, fiction and photo shoots, and/or become a UGC creator for brand briefs.

Create my profile
Marceau

Sign-up 👉

Portraits, polaroids and natural images.

Marceau

Casting / Selftape 👉

On-camera introductions and filmed auditions.

Marceau

Shoot

TV commercial, web

Studio

Two experiences to reveal your potential.

Client area

Launch a casting or a UGC campaign.

1
You send the brief

Objective, profiles, timing, budget and production constraints.

2
We build a targeted shortlist

A fast, clear selection you can use straight away.

3
You approve and we book

Casting, adjustments, confirmation and support all the way to the shoot.

They trust us
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Brief

Send us your brief

Casting, UGC or both — describe what you need in a few minutes.

📧 casting@smiling.agencyFor any general enquiry
📞 +32 2 732 64 65For any general enquiry
📍 Brussels, BelgiumCastings in Belgium and beyond